Hartman Color Code (Motive)

The Color Code is a personality system created by psychologist Taylor Hartman in his 1987 book of the same name. It sorts people into four colour-coded types based on their core driving motive rather than their behaviour, with meanings distinct from other colour personality systems.

A popular self-help personality framework that has not been empirically validated as a scientific instrument. (Taylor Hartman, 1987 (The Color Code / The People Code))

Groups

• Red — Driven by the motive of power, Reds are productive, decisive, and assertive people who seek results and want to be in control.
• Blue — Driven by the motive of intimacy, Blues are loyal, sincere, and perfectionistic people who seek genuine connection and value being understood.
• White — Driven by the motive of peace, Whites are calm, kind, and conflict-avoidant people who seek contentment and resist being controlled.
• Yellow — Driven by the motive of fun, Yellows are playful, optimistic, and spontaneous people who seek enjoyment and crave social engagement.

Related topics

• True Colors (four-colour personality)
• Insights Discovery colour energies
• Your favourite colour
• Your aura colour

All topics on ArtaQuest