The Centrality of Visual Product Aesthetics (CVPA) scale measures how much the look and design of everyday things matter to you — not which styles you prefer, but how central visual beauty is to the way you choose, use and live with objects. It maps three validated facets: the value you place on good design, your acumen for telling good design from bad, and the intensity of your response to beautiful or ugly things. People high in CVPA are moved by design and will go out of their way for it; people low in CVPA weigh function and price first.
The Centrality of Visual Product Aesthetics scale (Bloch, Brunel & Arnold, 2003) is a validated measure of how significant visual aesthetics are in a person's relationship with the products and objects around them. Developed and validated across eight studies, it captures three facets — value (good design adds benefit to life), acumen (the ability to recognise and judge design quality), and response (the strength of one's reaction to design). (Centrality of Visual Product Aesthetics (CVPA))