What drives you (McClelland)

The deep motivator that pulls hardest for you — from McClelland's Need Theory, a classic model of human motivation.

Based on David McClelland's Need Theory (achievement, affiliation, power) — a widely-taught motivation framework. A reflective self-ID, not a test score. (McClelland's Need Theory)

Groups

• Achievement — Driven to master challenges, hit goals, and excel.
• Affiliation — Driven by belonging, connection, and warm relationships.
• Power — Driven to influence, lead, and make an impact on others.

Related topics

• Spiral Dynamics (value systems)
• VIA Character Strengths
• Stage of moral reasoning
• Your appetite for risk
• Regulatory focus (Higgins)
• Core values (Schwartz)

All topics on ArtaQuest