Process Communication Model (PCM)
The Process Communication Model is a personality and communication framework created by clinical psychologist Taibi Kahler in the 1970s. It sorts people into six personality types, each with characteristic perceptions, communication styles, and motivational needs, and has been used by NASA in astronaut selection and in coaching.
PCM is a proprietary commercial model derived from Kahler's transactional-analysis work; it is widely used in coaching and training but has limited independent peer-reviewed validation. (Taibi Kahler, 1970s (developed from transactional analysis))
Groups
- Thinker — Perceives the world through logic and ideas, valuing structure, organisation, and clear thinking.
- Persister — Perceives the world through opinions and beliefs, being dedicated, conscientious, and driven by values and convictions.
- Harmonizer — Perceives the world through emotions and relationships, being warm, compassionate, and attentive to others' feelings.
- Imaginer — Perceives the world through reflection and inner imagination, being calm, introspective, and comfortable with solitude.
- Rebel — Perceives the world through likes and dislikes, being spontaneous, creative, and playful with a love of fun.
- Promoter — Perceives the world through action, being charming, adaptable, and resourceful with a focus on getting things done.
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